About Us

Our Story:

The foundation of World Sweets Center began in 1976 in the heart of Darwazeh Abdulrazaq (current Kuwait City). It started as a traditional wholesale shop which soon turned into one of the leading import/distribution/wholesale companies in the FMCG industry in Kuwait, compelled to deliver better products and brands that offer genuine snacking satisfaction.

Mission Statement:

Provide unforgettable experience and taste to our customers at affordable cost and to support our partners by sharing turnkey solution towards developing a sustainable business plan that addresses the market’s wants and needs.

Vision:

Applying best practices in business management and development to provide our employes with the right training to ensure we delivery bespoke delivery of mission and applying best practices in distribution.

Business Structure:

Import Division:

Direct global import and sales into modern and traditional trade. ensure comprehensive product distribution and utilization of resources for maximum reach via some of the ATL and BTL activities.

Distribution Division:

This division in our business plays an important role in distributing the products to customers, which necessitates a synchronized long-term planning with thru sales and marketing metrics. Given the complex distribution and logistics landscape in Kuwait, our fleet of delivery vans ensures products are adequately and swiftly reaches their predefined point of discharge.

Wholesale/Retail Division:

WSC Value-Added Services provides additional services such as warehouse management, and transportation logistics, helps retailers optimize their operations and increase profitability by focusing on resell to frontline consumers.

Warehousing:

Our expansive 3000 square meter temperature-controlled warehousing facility is designed to meet the needs of some of the world’s most renowned brands. With an unwavering commitment to quality, we ensure your products are stored in optimal conditions, preserving their integrity and freshness. Our facility is equipped for direct storage, allowing for seamless and timely deliveries to any point of sale, anytime you need them.

Vehicles:

Our network of fleets with daily schedules are organized in a manner to ensure maximum placement and distribution of products in all sectors of the market are attained with highest corporate integrity and that is, brand loyalty